Designed by Antonio Maria Privitera for Studio Inesistente, Spread 10Y is a handcrafted wooden magazine rack designed like a graph that maps the transition between the Silvio Berlusconi government and that of Mario Monti. It is more of a concept, and not available for purchase.

Convincing people to use less water when washing their hands isn't quite simple, but perhaps playing with their emotions could do the trick. Designed by Yan Lu, Poor Little Fish is a sink designed to persuade consumers to save water in a very unusual way. A traditional fish bowl is right above the sink and when water starts running, the water level in the bowl starts receding until the tap is turned back off. The water coming out of the tap is pure, as it is from a different pipeline that doesn't connect to the bowl.

Poor Little Fish is meant to create an emotional distress and stop the user from wasting, without necessarily harming the fish. The goldfish is never really in danger as the water in the bowl never actually drains out, and goes up back to normal when the water stops running.

However, I am not quite convinced that no trauma will be done to Goldy...

We're all pool sharks when playing video games that actually display the imaginary lines to help you pocket the virtual balls, but when it comes to real life billiard, it's a different story. Well, not anymore. PoolLiveAid is a project by Luis Sousa, Ricardo Alves, and J.M.F Rodrigues of University of the Algarve, Portugal. Using a ceiling mounted camera the detect the location of the ball and the angle of the pool cue on the table, it recreates those virtual aiming lines, and projects them on the table, so you can shoot pool like a pro.

Chuck is a dynamic bookshelf for those who like simplicity and modern design. Designed by Natascha Harra-Frischkorn, the same great mind behind Food Finish, this flexible unit is made from six 4mm thick wooden boards held by two stainless steel sleeves. The result is a combination of flexibility and stability, ideal for small spaces. Chuck can be arranged to hold as little or as many books as you like, and in a variety of different ways.

If you're into minimalist designs, you'll love the simplicity of CIRCUIT, a wall clock concept created by Stevan Djurovic. Its circular shape follows the classic form of a traditional clock, but every other detail is a marvel of modern ingenuity. The clock is empty on the inside, and the time is given by two light beams. One shows the hours by pointing to the outside and the other the minutes by lighting the inside.

60 tiny holes in the middle of the clock's housing sequentially illuminate, one after another, to indicate the seconds.

Meet Vyne, a one-of-a-kind iPhone stand shaped like a belt, designed for viewing media for an extended period of time. Simply clip it to the iPhone and roll it around your neck for hands-free viewing with maximum comfort and minimum fatigue. It can also be rolled up like a cobra dancing to the sound of a flute and used on a flat surface just like a normal stand.


Vyne is patent-pending and only seems to be a concept for now. There are no additional details on availability or pricing.